Japanese Avant Garde Minimalism


(1983) A lady and guy wearing reformed western style kimonos

(i didnt took this picture)

During 1980’s, Japanese designer Rei Kawakubo brought an innovative, radical, and conceptual form to the fashion industry in Paris. She reformed and deconstructed western and eastern “cultural” garments into unexpected design (at that time) that concealed its gender. The style she created is called Japanese Anti Fashion which was completely different from 1980’s retro fashion like neon colors and aerobic wears. Soon, after few years, other Japanese designers, Yohji Yamamoto and Issey Miyake, joined Rei’s philosophy of creating new form to hide a culture’s identity and gender. Their designs were very radical when first introduced to the public, but “people” who were tired of following the trend (or avoiding the society) from that decade started wearing subcultural  and minimal garments designed by Japanese designers. Japanese Avant Garde fashion(I would rather call it as conceptual art, not fashion because Rei primarily introduced the collection as a conceptual art) became subcultural and classical look that still lasts today and will never become a fad.

THE REASON I CHOSE THIS SUBCULTURE IS BECAUSE I FEEL THAT I AM DEEPLY RELATED TO THIS JAPANESE AVANT GARDE MINIMALISM MOVEMENT BECAUSE I DON’T LIKE IMPRESSING MYSELF TO PEOPLE THAT I LOOK VERY FEMININE AND KOREAN. I WEAR LOTS OF BLACK OUTFITS SO PEOPLE CANNOT ASSUME WHICH CULTURE I AM FROM AND WHAT KIND OF PERSON I AM. PEOPLE MIGHT THINK I AM VERY DARK SIDED PERSON FOR WEARING DARK COLORED APPARELS BUT I THINK THAT’S BETTER THAN HAVING A CLEAR IDENTITY.

This is modern japanese avant garde fashion and i took the picture of subculture last week at Yohji Yamamoto’s Y3 Spring 2012 collection show in Soho

I went there to spot people wearing Japanese Avant Garde look to Y3’s collection

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About eunyoungcho

Fashion Studies - Parsons

One response to “Japanese Avant Garde Minimalism

  1. I love this fashion it really shows japanese aesthetic in a global perspective in fashion and in the market, while emphasizing traditions as well as form and ideologies of modern and contemporary fashion. This Subculture really made it comfortable to wear avante garde.

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