My chosen place of consumption is Whole food. The place sells only organic food. There are fresh fruits, meats, vegetables and so on. The quality of food is differenciated with other normal stores. Whole food produces their organic goods on their own. People know how they sell their goods, people believe and eat food from whole food. Selling organic food have relationship with the key word “lifestyle”. More and more people start to concern about their health because the average life span is getting longer and people are being sick very easily because of wrong eating habits such as fast food and junk food. Now people know fast food and junk food is really bad for health so more and more people stop eating junk food and start to eat healthy food. For the reason people go to Whole food to be healther.