DESIRE- Sephora

I chose to visit Sephora (the cosmetic store) in Union Square. Immediately the space draws you in from the street. The friendly and overdone-up sales associates make the customers feel comfortable in the space and also they make you want these products. They offer samples to draw in customers and they are also instructive as to how the products work. The brightly light signs displaying the designers names invites the customer to pick up and explore the products more closely. The layout of the store also allows for maximum exposure to the prodcuts. And the large images of beautiful people displayed makes everyone desire the products so we can look just like the models so prominently displayed in these photos.

Kerry Manning


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