DESIRE- Sephora

I chose to visit Sephora (the cosmetic store) in Union Square. Immediately the space draws you in from the street. The friendly and overdone-up sales associates make the customers feel comfortable in the space and also they make you want these products. They offer samples to draw in customers and they are also instructive as to how the products work. The brightly light signs displaying the designers names invites the customer to pick up and explore the products more closely. The layout of the store also allows for maximum exposure to the prodcuts. And the large images of beautiful people displayed makes everyone desire the products so we can look just like the models so prominently displayed in these photos.

Kerry Manning

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: