Key word: Experience

The space of consumption I chose to investigate was Anthropologie. Here I found myself emerged in an environment where I was experiencing a multi-cultural feeling. The store creates a specific experience for the consumer based on how the space is laid out and decorated. The walls have very colorful, creative and aesthetically pleasing decorations which add to the store’s charm. Sometimes I enjoy simply walking around and observing the different kinds of textures more so than the clothes themselves. Although the layout and the designs of the products definitely correspond to the experience you get with visiting the store too. In the home goods section where you can find glasswares and things for the kitchen the items are displayed in antiqued looking cabinets which five you the impression as if you were looking inside your very own hutch to see these plates and cups on the shelves. The squeaky wood floors are just icing on the cake in making the store a warm and eco-friendly feeling. The feeling and experience of Anthropologie helps to give the buyer a warm, welcoming feel which lures them in the buy products.

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