The ‘space of consumption’ i chose to enter was Zara. Zara is a clothing store that sells women’s, mens, and children’s clothing. All of the clothing is organized very neatly by being hung up either on racks or the wall. The atmosphere of this store, as well as the clothing gave off a very sophisticated and trendy vibe, which led to my choice of key term, sophistication. I feel people would enter this store looking for an ensemble suitable for business, a look of success that would be classy, well put together, and also fun at the same time. There clothing was also clean and to the point giving off that sophistication feel.
– Christina Billi –