As I walk into this place where people are talking, interacting, enjoy, reading, drinking, and eating it could be mistaken for a restaurant or office space. However, as wait in line to order my coffee, Starbucks has created this environment that allows its consumers to feel relaxed and open. A man to my left is working on a presentation, a couple to my right are talking about the book their are reading, and at the long table in front of me a group of people are typing furiously on their computers. It is a tame space and everything from the coffee to the tables fit into the industrial look of Union Square. Therefore, Starbucks has created this ecosystem of chill.