‘The poor have the right to be beautiful’: Cosmetic surgery in neoliberal Brazil’
This week’s readings were on the subject of the body, one of the readings that stood out the most was the piece by Alexander Edmonds on the plastic surgery in Brazil. In recent days I have heard many people going to Brazil to get plastic surgery and this reading only made it clear of what was going on in the world of plastic surgery in Brazil. The shift of health care programs that allow the lower class people to receive funds for plastic surgery was pretty shocking in terms of their health care system compared to United States. The democratization of plastic surgery has become part of public service claiming that everyone has the right to be beautiful no matter what your social status or background is. The notion that appearance is linked to psyche became publicly accepted and also the power of social media and images of socially accepted beauty has played such a big part in this shifting change. Within the limitation of what can be done to your body they are able to create and reconstruct your body to look different. Especially the younger women today are so focused on achieving the ideal beauty manifested in the media. To look as beautiful and gorgeous as the fashion models and celebrity has become an extreme trend taking away from the idea of individualization. We thrive to look as what the society views as accepted and beautiful and if we fall behind the norm there is many times one would feel left out and out casted. This idea to look beautiful according to what others think has definitely changed so many aspects of our lives but this change is so evident in the idea of body. A piece of clothing has become not just something you wear but it has become a part of our body and how you are identified. We are consciously self-aware of what we wear and how our body looks and lastly how we are represented through these two things. The growth of media and images of body and fashion has become part of our daily concerns and lives and this shift has taken away from individuality but slowly unifying our body and what is considered beautiful.