“The Substance of Style” by Virginia Postrell points that the beauty is important. There have been many styles by now for decades and people have different styles, but there is a universal standard that brings people to think an aesthetic of beauty as something “good looking.” Expressing individual’s identity has reduced as the idea of globalization started. However, the media has played a big role in telling us what designs we want. Many people often want designs mostly for their purposes. I think it’s about their status, and not for how they look. They have desire to impress themselves in order to get along with the community. Some designs are more about money than design. Design sometimes starts to mean something more than aesthetics, it means status. The reading immediately reminded me of Apple’s steady selling iPhone4. The iPhone would be the most aesthetic smart phone that everyone would love to have. Especially at Parsons, almost every design student owns an iPhone. Owning the iPhone and wearing trendy clothes makes them think that they are part of Parsons’ community(Of course, from my experience, not everyone does but most of them do)When I first came to Parsons, I asked Korean Association students what phone would be good for me to use in New York and they all suggested me an iPhone addressing that almost everyone at Parsons owns an iPhone. During my freshman year, my friends changed their phone to the iPhone4 because they noticed classmates surrounded by them made them desire to purchase an iPhone. The iPhone4 is rated as the most expensive mobile and it has highest popularity rate of all phones. In South Korea, people are concerning the rise of many middle classes purchasing unaffordable goods. It is all because there is huge gap between treating each social ranks and people tend to judge signals initially rather than learning about the signifier. I believe that’s all how people react at first. One of South Korea’s famous critics said to the public that people carrying an iPhone with them on streets reflect as carrying a Louis Vuitton bags. The media falsely reported to the public that the scene of a lady carrying a Louis Vuitton bag, an iPhone, and Starbucks coffee take out on a street became many Korean women’s dream. This famous statement has become reality and made lots of ladies to dream for the scene. I think this is very wrong and threatens the nation’s culture. South Korea is losing its cultural identities due to people’s demand for western looks. It is difficult to spot a person has his or her own personal identity. This is also happening in other Asian nations and those countries are losing its aesthetics due to the global standard.